Identify target customer personas and work with relevant stakeholders to develop a thorough understanding of the target markets and customer personas;
Strategize, plan and execute marketing campaigns across all existing acquisition channels, including Google, Facebook, Twitter and other experimental ad platforms;
Ideate, plan, and carry out channel experiments to hunt for new acquisition channels with higher efficiency, including offline channels;
Identify all marketing touchpoints throughout the customer journey; develop a full-funnel marketing plan and set up experiments based on the plan;
Strategize, plan and execute ASO actions and continuously experiment to improve ASO performance on Google Play;
Work with the growth analyst to develop reporting dashboards for effective marketing budget and efficiency monitoring.
Requirements and Skills:
Minimum of 5 years of hands-on experience in full-funnel marketing for mobile apps - from acquisition to reactivation - including display advertising, native, and social media; Google and Facebook ad platforms are a must; Google Play ASO highly valued;
Strong understanding of performance marketing metrics such as CTR, CPA, etc. and core performance marketing methodologies such as channel attribution methodologies;
Analytical mindset and discipline with A/B testing science and methodologies;
Use of attribution platforms such as Adjust, Appsflyer or alike is highly valued;
Strong empathy and experience with developing customer persona from scratch;
Experience with drawing customer journey maps;
Excellent command of English and communication skills (including presentation skills)
Creative and not afraid to do things differently.
Benefits and Perks
Be part of an international team
Modern and cool office, Silicon Valley style 8-)
High degree of autonomy, flat hierarchy, open communication and get shit done attitude
Pension, Life, and health insurance schemes
Flexible working hours
Possibility of remote working depending on the role